Achieving a high rank on the Google Search Results Page (SERP) is the focus of most online businesses that compel them to adopt effective strategies for it. Two most common strategies that are used for it are organic seo or through Google adwords. You can use either of these two ways to increase your rankings. If you do not have an idea of right use, hire SEO services USA. SEO is free and Adwords is a paid campaign. In this article, the difference and effectiveness of both of them is elaborated.

Pros and Cons of Organic SEO:

SEO is a long effort to rank high on the SERPs and reside there forever. It is not a simple one-time effort to gain importance, but after long-term efforts, you reach to high ranks in SERPs.

Pros:

Organic rankings can be obtained by using positive optimization techniques that could rank you high in Google search engine results.

It is more natural for users to visit purely ranked sites as they signify the trustworthiness of a site because of more content relevancy, inbound links from authentic sites and a stable flow of traffic.

Cons:

Constant efforts are required to stay highly ranked in the search results. Regular update of content and link building efforts can stay it high otherwise, ranking gets down due to huge competition.

It involves more time and efforts for successful results.

It is cost effective than Adwords

Pros and cons of Google Adwords:

Google Adwords is a Pay-Per-Click account where the website owner selects the keyword and location, and his/her commercial appears on the top or left of the Google SERP. The account owner pays a predetermined amount to Google every time a visitors click on its ads.

Pros:

Instant consideration once you pay up for the Ad position and keyword selection.

Possible unexpected burst in visitor traffic if the offer is interesting.

The process is active as long as you can continue to fund it.

Cons:

Not advisable to those with budget limits

Traffic drops as soon as the ad is taken off the SERPs.

Sponsored links are barely accessed except when they are remarkably unique or interesting.

You can select anyone among them depending upon your requirements and budgets as both are effective.