Main » 2011»November»17 » Are You Redesigning Your Website? If Yes Then This Concerns You
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Are You Redesigning Your Website? If Yes Then This Concerns You
Designing a website in the first
place is a very challenging task in itself, when talking about redesign website
that becomes a completely new complicated scenario. There is much more focus
and attention that needs to be diverted to the website
redesign, as if things are changed drastically, most customers might
have a hard time getting their bearings in the website. Too much change and
they might start thinking that they have accidentally stumbled upon a new website
and move on to the next one in line. Remember to put the following practices
into the website:
If the website redesigning means shifting to new URL,
there is a need for a 301 redirect on the old website URL to redirect anyone
visiting the old page to the new page. Therefore, preserving the old clientele
and preventing creating unnecessary fuss for them.
Generally, most of the time people forget to add
analytic code to the newly redesigned web pages, as it is very crucial step
that should not be missed. As it provides with information regarding whatever
is happening on the website.
There is also a need to update the robots.txt file,
which notifies the search engine crawlers whether specific pages are to be crawled
or not. Telling crawlers to stop crawling previous pages and instead crawl the
new URL web pages.
It is necessary to check before going live whether the
tested AdWords’ tracking code is functional on the new website or not. In order
to facilitate Google, as they add tracking parameters on the website URL to
track activity within AdWords.
