A potential customer visits your website to know the genuineness of your business. He/she wants to know the potential of your business and its authenticity more closely in order to make the right decision in getting the desired services. Customer seeks many things on your about us webpage.

Customers look for your services, numerous contact forms posted throughout the website, a piece of writing about company mission and customer service practices and policies. Customers do all this to make sure that you will not just take their money and run.

The potential client sees that your business really exists or not. They seek professionalism in your website design and the quality of your content. A well-designed company website presents company image that include logo, color and text. Its content must not have any grammatical mistakes in it.

The About Us page must show pictures of your place of business and staff members and have the information about you and your staff. It will let the customers realize that you are not a faceless entity and have a significant appearance.

Mentioning the policies to address any issues lets the customer know that you are in a business for a long time and have experience to handle any issues by using these policies. In the policies you should have include privacy policy, refund policy, terms of use policy, and a customer service policy.

Content on your About Us page should have the image of your business. It should have the information about your business and its various aspects.